Videos | eBooks | Newsletters | Blog Posts | Product & Sales Enablement
I’ve led content production across formats, from videos and webinars to eBooks, newsletters, blog posts, and sales enablement. My role ranged from hands-on writing and editing to creative direction, project management, and building processes that help my team scale output.
Results: At ASAPP, blog, eBook, and webinar production grew from 22 to 60 assets within the year. Video production grew from 2 per year to 30, spanning demo videos, feature summaries, customer and partner testimonials, event recordings, thought leadership, webcasts, and sales kickoffs. This established video as a recurring content channel. At SciNote, webinar and blog production also increased 3X.
Below is a selection of my work across ASAPP, SciNote, and UBC Physics & Astronomy.
Videos
I led the Content & Design team to produce a few ad series at ASAPP. In each case, I drove the creative direction and production, and we worked through the concept and style as a team. I reviewed and approved the scripts and storyboard, owned the budget and timeline, and approved the final cuts.
AI pain points (video ads)
This series focused on AI pain points in customer experience. The team developed the concepts, scripts, and styles. We worked with a Raleigh-based video production agency for the shoot, with our videographer handling on-site direction and production management.
AI contrast before/after (video ads)
This ad series was our foray into AI-generated videos. Because the videos were generated using Sora, I worked closely with our videographer to tackle the constraints of AI, and paid extra attention to AI artifacts.
The decision to shoot the pain point videos on-site, and to create AI-generated videos for before/after, was deliberate. For stories centered on people and human emotion, I strongly believe that real actors and on-site production should be used because we are trying to create connections with the human audience. When the scenario is more hypothetical or exaggerated, AI-generated videos have their place. See my AI Philosophy for more information.
UBC Physics & Astronomy Recruitment Video
This is a brand video I produced for UBC Department of Physics & Astronomy, working with the university’s production company. It was made during Covid, so no on-site filming was permitted. Instead, I wrote the script and went through UBC Brand’s video library to find matching imagery and existing footage that would help tell the story of the department, and then worked with UBC Production to time the video to the right moments. The video also features the department’s major partnering institutions and experiments.
Other video examples
- JetBlue Customer Testimonial: We filmed this on-site while JetBlue joined us on stage at the Customer Contact Week 2026 Orlando.
- PTP Partner Testimonial: I wrote the script with the PTP Marketing Manager and reviewed/approved the final cut.
- Agentic Minute: a video series covering top-level topics within AI for customer experience. I led the production, edited the script, and reviewed/approved the final cut.
- ASAPP Brand Video
- ASAPP CXP Demo
- Webinars: See SciNote Webinar Production Pipeline
eBooks
The generative AI agent 100: 100 use cases for contact centers by industry
This eBook was produced for ASAPP’s product launch in September 2025. The eBook led to a total of 576 downloads on our website, plus 300 additional leads generated through content syndication. I worked closely with a writer and a product marketer on this, discussing the initial approach, reviewed and edited the final draft, and worked with the designers to create the final version.
Newsletters
I’ve produced newsletters for several companies and organizations. While most of them have been summary newsletters, the ASAPP newsletter stood out as one where every month, I include a personal introduction that connects a personal story to the theme of the newsletter. The top-performing ones were:
- You can’t layer AI onto the old operating model
- The AI bottleneck has moved: From deployment to scale
Blog Posts
Below are examples of blog posts from my time with SciNote and ASAPP.
- Inside the AI Agent Failure Era — What CX Leaders Must Know. Thought leadership for senior CX audiences.
- Automating Lab Processes with API [Guide with Examples]. A guide educating research leaders on what APIs are, why they are critical for lab automation, and tips on how to take advantage of APIs in the lab.
- Seasoned biotech with a start-up soul: A conversation with Chris Landers from Athens Research & Technology. An interview with a SciNote customer on their journey as a biotech.
- Precision under pressure: What to look for in a customer-facing AI agent platform. A buyer guide with references to ASAPP’s latest product features. This blog post was part of a third-party paid campaign.
Product & Sales Enablement
Including white papers, product overview, and one-pagers. See Product Marketing.
